Privacy Policy
Privacy Policy
Last updated: March 2, 2026
This Privacy Policy describes Our policies and procedures regarding the collection, use, disclosure, and protection of Your information when You use the Service and informs You of Your privacy rights under applicable state and federal laws, including the Connecticut Data Privacy Act (“CTDPA”) and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).
We use Your Personal Data to provide and improve the Service. By accessing or using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
For purposes of this Privacy Policy:
- “Company,” “We,” “Us,” or “Our” refers to Aria, 45 Murphy Road, Prospect, Connecticut 06712.
- “Personal Data” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual.
- “Sensitive Personal Information” means Personal Data that reveals account log-in credentials, precise geolocation, racial or ethnic origin, religious beliefs, health information, or other categories defined by applicable law.
- “Sell,” “Sale,” or “Sharing”, for purposes of California law, includes selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information to a third party for monetary or other valuable consideration, including cross-context behavioral advertising.
- “Targeted Advertising”, for purposes of Connecticut law, means displaying advertisements to a consumer based on personal data obtained from that consumer’s activities over time and across nonaffiliated websites or online applications.
All other capitalized terms have the meanings assigned in their respective statutory definitions.
Collecting and Using Your Personal Data
Types of Personal Data Collected
We limit the collection of Personal Data to what is reasonably necessary and proportionate to provide requested services and for the purposes described in this Privacy Policy.
While using Our Service, We may collect the following categories of Personal Data:
- Identifiers such as name, postal address, email address, phone number, IP address, and online identifiers.
- Event-related information including event date, guest count, logistical details, and service preferences.
- Account credentials if You create an account.
- Payment-related information processed securely through third-party payment processors.
- Communications and inquiries submitted through our Website.
If You voluntarily provide dietary restrictions or accommodation information for event planning purposes, We collect that information solely to perform requested services.
Usage Data
Usage Data is collected automatically when You access the Service. This may include IP address, browser type, browser version, pages visited, time and date of visit, time spent on pages, device identifiers, and other diagnostic data. This information is collected using cookies and similar tracking technologies.
Sensitive Personal Information
We collect limited Sensitive Personal Information only when voluntarily provided or when necessary to provide requested services. This may include account log-in credentials or dietary and accommodation information required for event services.
We do not use or disclose Sensitive Personal Information for purposes beyond providing requested services, detecting security incidents, complying with legal obligations, or as otherwise permitted by law. We do not use Sensitive Personal Information to infer characteristics about individuals.
Use of Personal Data
- To provide, operate, and maintain the Service;
- To manage event bookings and contractual relationships;
- To communicate with You regarding services;
- To send marketing communications, subject to opt-out rights;
- To conduct analytics and improve Website functionality;
- To detect security incidents and prevent fraud;
- To comply with legal obligations;
- To evaluate or conduct business transfers.
Disclosure of Personal Data
We may disclose Personal Data to Service Providers, including hosting providers, analytics providers, marketing platforms, and payment processors. We may also disclose Personal Data to affiliates, business partners where necessary to provide services, legal authorities when required by law, and successors in the event of a merger or asset sale.
We require Service Providers to process Personal Data only for specified purposes and in accordance with applicable privacy laws.
Sale, Sharing, and Targeted Advertising
We do not sell Personal Data for monetary compensation.
However, We may share Personal Data with analytics or advertising partners in ways that may constitute “sharing” under California law or “targeted advertising” under Connecticut law.
Within the preceding twelve (12) months, We may have shared:
- Category A – Identifiers
- Category B – Customer Records categories
- Category F – Internet or other similar network activity
We do not knowingly sell or share Personal Data of individuals under sixteen (16) years of age.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to provide, protect, and improve the Service. These technologies may include essential cookies necessary for security and site functionality, analytics cookies such as Google Analytics (GA4), marketing cookies, and embedded media technologies including YouTube and Vimeo.
We process Personal Data collected through cookies for analytics and targeted advertising purposes as defined under the Connecticut Data Privacy Act and for sharing under the California Consumer Privacy Act.
You may manage cookie preferences at any time using the “Change Consent Settings” link in the footer of our Website. Optional cookies are deployed based on user consent where required by law.
We recognize and honor Global Privacy Control (GPC) signals and treat such signals as valid requests to opt out of the sale or sharing of Personal Data for advertising purposes.
Cookie Categories & Purposes
| Category | Purpose | Provider(s) | Requirement |
|---|---|---|---|
| Security Storage | Essential for site security and protection against malicious activity | Cloudflare | Always Required |
| Functional Storage | Enables core site features and service provision | First-party | Always Required |
| Analytics Storage | Helps us understand visitor interaction and improve performance | Google Analytics (GA4) | Optional |
| Video Embeds | Enables embedded video playback | YouTube, Vimeo | Optional |
| Marketing Storage | Used to deliver relevant advertising and measure campaigns | Google Analytics (GA4) | Optional |
| Personalization Storage | Remembers user preferences and settings | First-party | Optional |
Data Retention
We retain Personal Data only as long as reasonably necessary for the purposes described in this Privacy Policy.
Event contracts and transaction records may be retained for up to seven (7) years to comply with tax and legal obligations. Marketing data is retained until You opt out or withdraw consent. Analytics data may be retained for up to twenty-six (26) months. Account information is retained while Your account remains active. Data may be retained longer when required by law.
Your Rights Under the Connecticut Data Privacy Act (CTDPA)
If You are a Connecticut resident, You have the right to confirm whether We process Your Personal Data, access such data, correct inaccuracies, delete Personal Data, obtain a portable copy of Your data, and opt out of targeted advertising, sale of Personal Data, or profiling in furtherance of decisions producing legal or similarly significant effects.
You may exercise these rights by contacting Us at [email protected], calling 203-758-0096, or using the contact form on our Website.
Contact Us
Aria
45 Murphy Road
Prospect, Connecticut 06712
Phone: 203-758-0096
Email: [email protected]